Privacy policy

Last updated: February 25, 2026

1. Introduction

At Jguss, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, process, store, and safeguard your information when you visit our website, create an account, or purchase our fashion products, including clothing and accessories.

We process personal data in accordance with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • The Privacy and Electronic Communications Regulations (PECR)

By accessing our website or placing an order, you acknowledge that your personal data will be handled in accordance with this Privacy Policy.

2. Data Controller Information

Jguss is the data controller responsible for your personal data.

Operating Name: Jguss
Email: support@jguss.com

For all data protection enquiries, please contact us using the details above.

3. Information We Collect

We collect and process personal data necessary to operate our business, fulfil orders, provide customer support, and maintain secure commercial operations.

3.1 Identity & Contact Data

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number

3.2 Transaction Data

  • Products purchased (including size, colour, and variants)
  • Order history
  • Payment confirmation details
  • Refund and return records
  • Exchange requests

We do not store full credit or debit card details. Payments are processed securely through encrypted third-party payment providers.

3.3 Account & Preference Data

Where applicable:

  • Account login credentials (securely encrypted)
  • Wishlist and saved items
  • Size and style preferences
  • Product reviews and submissions

3.4 Technical Data

Automatically collected:

  • IP address
  • Browser type and version
  • Device and operating system
  • Referral source
  • Pages visited and session duration
  • Interaction behaviour (clicks, navigation patterns)

3.5 Marketing Data

  • Newsletter subscription preferences
  • Marketing consent records
  • Communication history with support

4. Legal Basis for Processing (UK GDPR)

We only process personal data where a lawful basis exists:

4.1 Contractual Necessity

To:

  • Process and fulfil orders
  • Arrange delivery and tracking
  • Manage returns, refunds, and exchanges
  • Provide customer support

4.2 Legal Obligations

To:

  • Comply with tax and accounting requirements
  • Respond to lawful requests from authorities
  • Prevent fraud and financial crime

4.3 Legitimate Interests

To:

  • Improve website functionality and user experience
  • Analyse purchasing behaviour
  • Maintain platform security
  • Prevent fraudulent transactions
  • Defend legal claims

We ensure that such interests do not override your fundamental rights.

4.4 Consent

Where required (e.g., marketing), we rely on your explicit consent. You may withdraw this at any time.

5. How We Use Your Information

We use your personal data to:

  • Process and confirm orders
  • Arrange secure payment processing
  • Dispatch products and provide delivery updates
  • Handle returns, refunds, and exchanges
  • Respond to customer enquiries
  • Detect and prevent fraud or misuse
  • Improve our website and product offerings
  • Maintain account functionality
  • Comply with UK consumer protection laws

We do not sell or rent your personal data.

6. Sharing of Data

We share personal data only when necessary:

6.1 Service Providers

We work with trusted third parties, including:

  • Payment processors
  • Delivery and courier services
  • IT infrastructure and hosting providers
  • Fraud detection and analytics services

All providers are contractually bound to process data only under our instructions.

6.2 Legal Requirements

We may disclose personal data:

  • To comply with legal obligations
  • In response to court orders or regulatory authorities
  • To protect our rights, customers, or business operations

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of the business. You will be notified where required.

7. Data Storage & International Transfers

Storage

Your personal data is stored securely using appropriate technical and organisational safeguards.

International Transfers

Some service providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards, including:

  • UK-approved Standard Contractual Clauses (SCCs)
  • Adequacy decisions where applicable
  • Contractual data protection obligations

8. Cookies & Tracking Technologies

We use cookies to ensure functionality, security, and performance.

8.1 Essential Cookies

Required for:

  • Cart and checkout functionality
  • Account login
  • Security verification

8.2 Analytics Cookies

Used to analyse:

  • Website traffic
  • User behaviour
  • Product engagement8.3 Marketing Cookies

Used (with consent) to:

  • Deliver relevant advertising
  • Measure campaign performance

You may control cookies via your browser settings. Disabling essential cookies may impact site functionality.

9. Data Retention

We retain personal data only as long as necessary:

  • Order and transaction data: up to 6 years
  • Marketing data: until consent is withdrawn
  • Customer service records: as reasonably required

After retention periods expire, data is securely deleted or anonymised.

10. Data Security

We implement appropriate security measures, including:

  • SSL encryption
  • Secure hosting infrastructure
  • Restricted data access controls
  • Payment tokenisation
  • Fraud detection systems
  • Regular security monitoring

While no system is completely secure, we apply industry-standard safeguards.

11. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion (subject to legal requirements)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, contact:
support@jguss.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

12. Fraud Prevention & Security Monitoring

To protect customers and maintain platform integrity:

  • Orders may be screened for fraud indicators
  • Additional verification may be requested
  • Suspicious transactions may be delayed, cancelled, or refused

This processing is based on legitimate interests and legal obligations.

13. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices and encourage you to review their policies.

14. Age Restriction

Our services are not intended for individuals under 18 years of age.
We do not knowingly collect data from minors.

15. Policy Updates

We may update this Privacy Policy periodically.

Changes will be reflected by updating the “Last updated” date. Continued use of our website constitutes acceptance of any revisions.

Store Information

Operating Name: Jguss
Email: support@jguss.com
Address: 1 Danes Way, Daventry International Rail Freight Terminal, NN6 7FT
Phone: +44 7520676681
Customer Service Hours: Monday–Friday | 09:00–17:00 (GMT – London)
Response Time: 12–24 business hours